We all know that it is important to eat your greens. You may have started your day with a healthy kale smoothie or had a nutrient rich kale salad for lunch or dinner, but nourishing your skin goes beyond the inside.

The topical application of vitamins, antioxidants and phytonutrients greatly benefits our skin health. The great news is that Kale is a powerful superfood containing them all. Applying kale directly to the skin detoxifies and protects it from free radical damages caused by stress, lack of sleep or pollution and builds resilience within the skin. Why is it so important you may wonder? Dr Pauline Hili explains that pollution is one of the most significant causes of pre-mature ageing and damage to skin health in our urban environments. The enzyme system in Kale helps eliminate environmental stressors and protect our skin cells from its damages.

“We like to think of it as our city skin saviour.”

Here are our top 4 tips to kickstart your 2020 skincare regime with our Kale range.

STEP 1 - CLEANSE

Cleansing is the most important element of any daily skincare routine, as it removes airborne pollutants. Start your cleansing routine with Kale 3D Cleanse, this unique colour changing facial wash lifts impurities to reveal healthy and radiant skin. Superfood Kale and Griffonia detoxify, removing pollutants and protect against pollution and environmental damages, helping to minimise the signs of ageing, whilst hyaluronic acid, probiotics and oxygenating extracts work in synergy to energise and refresh the skin, as this facial wash lifts make up and grime.

STEP 2 - EXFOLIATE

Exfoliation is a vital party of any beauty regime, it helps to unclog pores, boost circulation and increase cell turnover. Revive dull and tired skin with Kale Enzymatic Exfoliator, this unique multi-tasking 3-in-1 treatment (a cleanser, exfoliator and mask) features phyto-active pomegranate enzymes to gently exfoliate and reveal a smoother, healthier complexion. Superfood Kale extract and fruit enzymes reduce inflammation and protect skin from damaging free radicals, whilst helping to increase skin suppleness. Healing probiotics oxygenate the skin for a smoother and healthier appearance, whilst Griffonia extract provides a protective shield against daily environmental aggressors.

STEP 3 - HYDRATE

It is essential to keep your skin hydrated, especially during the cold winter months when your skin is exposed to cold air and central heating. For an instant moisture boost indulge in Argan Skin Renew Moisturiser which is clinically proven to dramatically increase skin hydration by 25% for 24 hours and immediately replenishes moisture by 80%*. This intelligent moisturiser contains extracts from the miraculous Rose of Jericho to detect changes in the skin, repair and hydrate dramatically based on skin type and environment. Advanced cellular enzymes help respond to damage and repair skin, whilst also reducing water loss and improving hydration. Cellular density is also improved and effects of environmental aggressors and oxidative stress are reduced.

STEP 4 – TREAT

Make sure that you take special care of your eyes, hands and neck, which can often be neglected and suffer even more during colder months.

EYES

As we age, the skin under our eyes becomes thinner and more transparent. Indulge in Kale Anti-Ageing Eye Cream, specially formulated for the fine skin around the eyes. This protective vitamin and antioxidant-rich eye cream boosts natural resilience against signs of ageing and protects against pollution. Supercharged with biomimetic peptides, this stimulates the production of structural skin components to firm and reduce the appearance of fine lines and wrinkles. Superfood Kale, Maqui Berry and Pomegranate enzymes help counter puffiness and dark circles.

HANDS

Soothe dry and irritated hands with Kale Anti-Ageing Hand Cream, which contains Argan Oil, Superfood Kale extract with nourishing Frankincense, Sicilian Neroli and Myrrh oils. This innovative treatment for sensitive, irritated dry hands, with its patent-pending anti-irritation complex of ginger root extract and healing Bisabolol helps correct uneven pigmentation, reduces inflammation and supports the skin structure to minimise the signs of ageing.

NECK

Treat your neck to some serious TLC with T.S.L. Tighten, Sculpt and Lift Neck Elixir, our specially formulated neck cream designed to lift and firm the neck. Antioxidant-rich bioactives and peptides stimulate collagen and elastin production to protect the structural components of the skin and minimise the signs of ageing. Vitamin and mineral-rich Kale and Griffonia extracts protect skin from environmental stress and damage.

So, what are you waiting for to experience the power of Superfood Kale on your skin?