An Interview with Nourish London Founder: Dr Pauline Hili

WHAT'S THE PHILOSOPHY BEHIND THE BRAND?

Nourish London's philosophy is to adapt to your requirements and give you the ability to make your own skincare decisions. Nature and nurture are our notion. Your skin is a dynamic organ that changes on a regular basis, and the way you live has an impact on how it behaves. Nourish London encourages individuals to connect with what's going on in their surroundings and how their skin reacts as a result of it, rather than sticking to one skin type, and accordingly choosing your skincare products.

According to new ageing theories, the key to reducing ageing is regular skin care rather than a single magical remedy. We've developed a line of skincare products to help you nurture your skin to optimum health.

 

HOW DID YOU COME ROUND TO ESTABLISHING YOUR OWN BRAND? WHAT'S YOUR PREVIOUS BACKGROUND?

For the most of my career, I've worked as a scientist in the food or cosmetics industries. Initially, in the brewing industry, and subsequently in the cosmetics industry. I adore dealing with plants and natural extracts, so this is the perfect profession for me. For the past 15 years, I've been working in the organic cosmetics industry. It felt like a natural progression after spending so many years creating products and setting up research programs. The brand was founded when I met my brilliant business partner who has all of the talents I lacked.

WHAT MAKES NOURISH LONDON DIFFERENT?

Skin care is approached differently at Nourish London. One that customers may personalize and customize to their own lifestyles in order to discover the healthiest remedy for their own skin. We also sought to create organic skincare products that were affordable, aspirational and active, and I believe we accomplished.

We also have the formulation expertise to create really unique and novel formulas, thanks to our extensive experience dealing with plant resources.

The world's first natural, organically certified Balance Range based on Apple scent. This has never been done before. Our Toning Body Shimmer is also a first in the world, since it allows you to buff up your skin and give it a golden glow -organically.

WHERE DO YOU SOURCE THE INGREDIENTS FROM?

We work with suppliers situated in the UK that adhere to our ethical purchasing guidelines. The ingredients are sourced from all over the world, but we only work with suppliers that have prior expertise with the natural and organic products we utilize. We prefer to work closely with our suppliers in a way that we may all evolve together.

ARE YOU PRODUCTS ALL-NATURAL / ORGANIC?

Yes, all Nourish London skincare products are natural and organic.

WHAT'S THE WAY FORWARD FOR SKINCARE? SCIENCE OR BACK TO NATURE?

The way ahead for skincare is to integrate the knowledge obtained from the great scientific advances achieved in the last 20 years, to make excellent use of technology, and to collaborate with nature and natural human systems to create a more personalized and empowered approach to skin health.

DO YOU THINK THE AVERAGE WOMAN IN UK LOOKS AFTER HER SKIN WELL?

We recently polled over 2,000 women to find out which skincare routine best suited their needs. Over 25% indicated they didn't have a skin care routine, while 38% stated they cleansed, toned, and moisturized on a daily basis. I believe that the average UK woman takes good care of her skin. We need to make it easy for them as brand owners, by simplifying and demystifying how things function.